Apr 30, 2012
Have you ever read a story to a three-year old? As you put on your best big bad wolf voice and growl, “I’ll huff, and I’ll puff and I’ll BLOW your house down!”, their eyes grow like saucers and they lean in closer, desperate to find out what happens next.
Watching your listener, or reader, become totally captivated by your words is, unfortunately, something we seldom experience in the business...
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How the Big Bad Wolf Can Improve Your Business Writing: Guest Post from Rosemary Gillespie
Feb 27, 2012
For every reader who spends thirty minutes pouring over every word of your document, there are five (maybe more) who won’t get past the first page.
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Gnats and Nerds: How to Write for Everyone – Guest Post From Rosemary Gillespie
Feb 27, 2012
Perhaps you’ve tried one without realising it. You’ve certainly read a few. In fact, if you’re looking for a way to grab attention, create drama or give your readers a laugh, a paraprosdokian sentence is a useful writing and presenting technique.
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Business Writing With Buzz – Guest Post from Rosemary Gillespie
